Did Mr. Bush's bellicose foreign policy hurt tourism?

The Economist (6/30/12 p.33) noted that for the first time in history a tourism agency to promote tourism in the US has been created - Brand USA.

Although the US is the second most visited country in the world (behind France) a study by a consultancy group found that the US share of world tourism spending fell by a third between 2000 and 2010, from 17.2% to 11.6%.  Global travel between 2000 and 2009 increased by 31%, yet the number of visitors to the US fell from 26 million to 24 million, which the consultancy calculates as amounting to $214 Billion in lost revenue to US Businesses over the decade.

There were three primary reasons the consultants who did the study cited for the drop:

1.  We are so culturally dominant we have turned much of the rest of the world into us, so we are perceived as not that different.

2.  Other countries like China, India, Vietnam or Brazil are now perceived to be the "new" world.

3.  Visitors were turned off by the "brash and arrogant" American's.

There doesn't appear to me to be much we can do about the first two items on the list.  But how could we suddenly start being perceived as "brash and arrogant" starting in about 2000?   Hmmmmm.   What changed in 2000?